In spite of many classes, emails and speaking personally with agents and publishers, this area of publishing is still a little undefined for me.
The very first conference I attended, an author told me her publisher did absolutely no marketing for her--she had to do it all herself. She made school visits, spoke at conferences, hired someone to do a book trailer for her...it all sounded time-consuming and exhausting. As a result, she threw out a number somewhere between ten and twenty thousand copies sold.
This was all very depressing for me. I hadn't anticipated that much work AFTER all I'd finished my book. I assumed the publisher took over that part for me.
This summer, I had the priviledge of speaking with the editorial director of Little Brown books. She told me that for their authors, they have two marketing people that tackle each book: one works with libraries, the other with book stores. They come up with a plan and budget for each book. Of course, I loved the sound of that.
Where do most authors fall? Somewhere in between? Most seem reluctant to give specifics.
When it comes down to the wire on a contract (if I ever get there), I'll fight for every marketing dollar I can get, and I'll want a specific plan to be communicated to me. (I'm have a business background and will make it work for me)
Are you willing to sacrifice a marketing clause in your contract (i.e. no marketing budget) to get published? Leave us a comment and let us know.