by Deren Hansen
A writer considering a new project and a reader considering whether to
read a new book are both confronted with the same question: "Is it worth
my time?"
For the reader, it's only a matter of eight to ten hours. For the
writer, the number of hours is on the order of thousands. How can you
get some reassurance that your project is worth all that writing time?
Think about the way you answer the analogous question as a reader. If
someone recommends a book, your first question is likely, "What's it
about?
While it doesn't guarantee success, if you can answer the reader's
inevitable question, "What's it about?" (and if the answer is more
interesting than, "a total and utter yawn-making bore of bores,"*) you might have something worth undertaking.
The holy grail of what's-it-about-ness is a single line that captures
the essence and the enticement of the book. You might have heard it
called a one-line-pitch, a log-line (from film), or a hook. Beware,
though, because the kind of hook we're talking about has more than one
sharp edge. First, like poetry and other concise art forms, they're hard
to do well. Second, if you do come up with a stunning hook it's hard to
resist the temptation to think your job is done. (Snakes on a Plane,
need I say more?) Third, you may come up with a line that's perfect--if
you already know the story--but doesn't say a lot to new readers. (You
could, for example, say Harry Potter is about a lightning-shaped
scar: that line packs loads of meaning if you know the series, but won't
rate as appetizing if you know nothing about the story.)
You're on firmer ground if you can work out a synopsis, outline, or even
a story bible. But these exercises come with the attendant distraction
of all the cool things you're going to include in the book, and you're
liable to sound like a four-year-old when you talk about it ("... and it
has this, and this, and this, and this ...). Once again, you'll miss
the what's-it-about mark, this time with too much information.
Caveats about it's reliability aside, my favorite framework is
Wikipedia, specifically the notion of writing a Wikipedia entry for your
book. To be clear, this is a completely private exercise: it's only
value is to help you think clearly enough about your book that you can
zero in on the one or two paragraphs that explain what your story is
about (i.e., the introductory paragraphs that appear above the contents
box in a Wikipedia entry).
How do you do it?
Like artists who trace the masters, find a few entries that do a good
job of capturing books with which you are familiar and emulate them.
Let me reiterate that while you may be able to use some or all of these
exercises when it comes time to market the book, their primary value is
in helping you to develop a clear and compelling mental model of the
book. Your sense of what it's about will guide you as you work through
the project, even it if changes over time.
The goal is to discover the glowing ember--the combustible combination
of concept and passion--that is the essence of what it's about.
* Thank you, Vicar of Dibley
Deren Hansen is the author of the Dunlith Hill Writers Guides. Learn more at dunlithhill.com.
Showing posts with label hooks. Show all posts
Showing posts with label hooks. Show all posts
Wednesday, February 27, 2013
Wednesday, May 9, 2012
On Authors' Peculiar Susceptibility to Hooks
by Deren Hansen
Perhaps it all started when Dr. Seuss rhymed about a nook with a book on a hook--his secret marketing advice to writers--though it's more likely hooks have been doing extra duty as symbols and metaphors ever since that day long ago when a proto-fisherman noticed an oddly shaped bone and said, "I wonder ..."
As writers, the sort that trade words for money, our literary livelihood ultimately depends on how often we're read. In order to catch as many readers as possible, reel them in, and leave them in the bottom of the boat gasping for more story, we're admonished to deploy a wide variety of hooks.
If you've had more than passing exposure to the community of commercial writers, the first thing that comes to mind when we say, "hook," is either a pirate captain or a pithy one-liner, carefully designed to compel you to read more. Story hooks often take the form of an improbable juxtaposition (like, "I always hated warthogs until the day I turned into one,") that force the reader to wonder how such a thing could be true.
There are many other kinds of hooks: covers, tag lines, jacket copy, author blurbs, reviews, book trailers, bookmarks, and so on. In fact, a good story is filled with hooks, large and small, that pull the reader deeper into the narrative.
Hooks are all well and good for readers, but they pose a subtle but real danger to writers: we hear a hook and instantly imagine the story we would write and then get jealous because someone else has already written it.
It's part of the more general grass-is-greener phenomenon. We look at other's success and think how their assets would solve our problems, being complete unaware of the problems they have that their assets can't solve (e.g., you may be rich but in poor health).
So appreciate and use hooks for what they are: ways to draw readers into your story. And remember, writers, as you try not to be jealous of either a book or its hooks, that you can't create the perfect hook without the perfect book.
Perhaps it all started when Dr. Seuss rhymed about a nook with a book on a hook--his secret marketing advice to writers--though it's more likely hooks have been doing extra duty as symbols and metaphors ever since that day long ago when a proto-fisherman noticed an oddly shaped bone and said, "I wonder ..."
As writers, the sort that trade words for money, our literary livelihood ultimately depends on how often we're read. In order to catch as many readers as possible, reel them in, and leave them in the bottom of the boat gasping for more story, we're admonished to deploy a wide variety of hooks.
If you've had more than passing exposure to the community of commercial writers, the first thing that comes to mind when we say, "hook," is either a pirate captain or a pithy one-liner, carefully designed to compel you to read more. Story hooks often take the form of an improbable juxtaposition (like, "I always hated warthogs until the day I turned into one,") that force the reader to wonder how such a thing could be true.
There are many other kinds of hooks: covers, tag lines, jacket copy, author blurbs, reviews, book trailers, bookmarks, and so on. In fact, a good story is filled with hooks, large and small, that pull the reader deeper into the narrative.
Hooks are all well and good for readers, but they pose a subtle but real danger to writers: we hear a hook and instantly imagine the story we would write and then get jealous because someone else has already written it.
It's part of the more general grass-is-greener phenomenon. We look at other's success and think how their assets would solve our problems, being complete unaware of the problems they have that their assets can't solve (e.g., you may be rich but in poor health).
So appreciate and use hooks for what they are: ways to draw readers into your story. And remember, writers, as you try not to be jealous of either a book or its hooks, that you can't create the perfect hook without the perfect book.
Monday, March 12, 2012
Thou Shalt Hook the Reader
By Julie Daines
The 10 Commandments of Writing and When to Break Them
Writing Conferences. We go. We listen. We obey. Maybe sometimes we obey too much.
My next few posts will be about when to break the writing commandments.
My next few posts will be about when to break the writing commandments.
Commandment 2:
Thou Shalt Hook the Reader
This commandment is drilled into our heads almost as much as Commandment #1, Show don't tell.
In fact, the internet is overloaded with first line contests, first paragraph contests, and can you hook the reader in 200 words or less?
The truth is, I'm a fairly good reader, and I rarely come across a first 200 words that is impossible to resist, let alone a first line.
Yes, a good hook is important--but it must not be contrived or gimmicky. It must set the stage for the story to come. A hook is meant to attract readers AND let them know what they can expect your story to deliver.
A recent article in Writer's Digest by bestselling author Steven James says,
Too many times a writer will grab reader's attention early on with a scene that's clearly been contrived just for that purpose, without introducing the character or the setting of the story. Consequently the writer is forced to insert excessive backstory into the next scene--thus undermining the forward momentum of the plot. Take your time, trust your readers and craft a hook that orients them to the world you've created. Then drive the story forward without having to explain why you started it the way you did.James then outlines seven elements of an effective hook:
- Grab the reader's attention.
- Introduce a character readers care about.
- Set the story's mood.
- Establish the storyteller's voice.
- Orient readers to the world of the protagonist (and enable them to picture it).
- Lock in the genre.
- End in a way that is both surprising and satisfying.
What are your thoughts?
Labels:
10 Commandments,
first chapter,
hooks,
writing tips
Friday, August 7, 2009
The Ghost of Christmas in August
by Scott Rhoades
It's August. Temperatures are rising. A hot wind blows desert dust ahead of the summer thunderstorms that often have trouble materializing into much more than wind and fire. The grass is struggling to stay green.
And so, my thoughts turn to...A Christmas Carol by Charles Dickens.
I think we forget what a marvelous work this is because it’s so familiar. Most of us know the story mainly from one of the kajillions of movie versions. Everybody from Reginald Owen to Mr. Magoo has played Scrooge. This kind of familiarity can make the original book less enjoyable, and it’s probably the reason I don’t read it more often. But dipping into it again has reminded me why it’s such a classic, and I’m not only talking about the all-too-familiar story. I’m talking about the writing. The beginning should be studied by every writer. Just look at the opening line:
Marley was dead: to begin with.
Six words, none particularly strong. Was is about the weakest verb you’re likely to find anywhere. There's only one noun, and it's a name. But the line is pure genius. It’s all about that colon.
When people read that line aloud, they tend to do it like Gonzo in A Muppet Christmas Carol, with a pause that amounts to a comma or, at most, an em dash. That doesn’t do the line justice. You need the full stop and irony that the colon provides. We know this is a ghost story because the chapter title is "Marley's Ghost," but the colon raises doubt about how dead Marley is. It places emphasis on that word, begin. Sure, Marley was dead: to begin with, but that’s not going to keep him away. That colon tells you old Jake’s bound to come 'round.
Know what’s weird about that first paragraph? It really has nothing to do with the main character. Sure, Scrooge is mentioned twice, but both mentions are as a side note. The reader has no idea who this Scrooge person is who signed the burial register that proves Marley is dead as a door-nail.
A modern writer probably wouldn’t be able to get away with an opening that stresses somebody who is already dead and de-emphasizes the story’s main character so much that you don’t even realize he has anything to do with the story if you don’t already know the tale.
Next, Dickens does something else that would would be difficult for a modern writer to get away with: the narrator intrudes on the story, and in a big way. About the time you’ve found out that the person who appears to be the main character is as dead as a door-nail and you’ve worked your way through a fairly lengthy, intrusive digression by the narrator about how it might actually be better to say somebody is as dead as a coffin-nail than a door-nail because a door-nail doesn’t seem to be nearly as dead as a coffin-nail, you don’t have any idea anymore what’s going on, but Dickens has managed to suck you in nevertheless, by the tone of his storytelling and by the mystery of why it matters that Marley has bitten the big one.
The third paragraph finally puts the story into Scrooge’s point of view, even though the narrator still makes his presence known with his own first-person interjections. You find out that Scrooge and Marley were business partners. You don’t really know why that matters, but you’re sure the connection must be more important than the mere fact that Scrooge was at the funeral, and wasn’t “dreadfully cut up by the sad event.”
So what does Dickens do in the next paragraph? He goes back to the beginning. His narrator says that the mention of a funeral reminds him of something important, that Marley was really deceased. He wants to make sure that this fact is “distinctly understood.” Well, it is. We’ve read an entire page letting us know that Marley is quite assuredly not of the living, and after that page we're back where we started.
Look what Dickens has done in that page. He’s created a mystery by giving us the unassailable fact that Marley, whoever he is, is dead, and he’s heightened the mystery by going on about just how dead he is and telling us that it’s really important to know that. But why is it important? He won’t tell us. We’re teetering on the edges of our seats, wondering why we should care that Marley is six feet under. Without any kind of action, Dickens has built suspense and rubbed it in until we’re almost ready to scream and slam the book down if he doesn’t hurry up and tell us why Marley’s demise is significant.
Surely he’s going to tell us now. In my edition, this is where I turn the page, knowing full well that I’m about to get the answers to these questions and go on, quite satisfied, into the story. When it comes down to it, page two isn't that bad a place to start to get into the story.
I turn the page.
What do I get? An allusion to Hamlet. What does that have to do with this story? Is it going to be a tragedy, like Shakespeare’s play, full of intrigue and dirty deeds? More suspense, and still no relief. But surely the mystery is about to be solved, or at least clarified, right?
Wrong. What follows is a lengthy description of Scrooge. It’s another thing that a modern editor might not let a writer get away with. We don’t draw characters in this kind of detail anymore. We work the exposition into the story. But what a shame it would be if this stuff had been cut! This is brilliant. Every detail heightens the mystery, and the description is so well written that a writer can’t help but realize that he’ll never, ever, be this good.
We don’t get Scrooge’s looks, his clothes, and all of that, but we still see him nonetheless. What Dickens gives us is a laundry list of details about how cold Scrooge is. It’s literally a list of compelling adjectives. (Compelling adjectives! Who would have thought that was possible?) “Squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!” Adjectives have seldom said so much. He’s as “solitary as an oyster.” That is a genius simile. Not only are oysters loners (I imagine, although they tend to share their beds with many others of their kind, they don’t really have feelings for many of their bedmates), but they’re slimy and icky and ugly. They also happen to taste delicious, but we don’t need to carry the simile quite that far.
Then, we finally get into physical description, after Dickens has set it up with that outstanding sense of what Scrooge is like. The physical description magnifies everything we found out before. He has old features, frozen by his own cheapness, being too stingy even to light a fire to keep himself warm. Because of this self-imposed coldness, which we now know is more than merely weather-related, he has a pointed nose, shriveled cheek, stiff gait, red eyes, thin blue lips, and his voice, which he's not even using, is shrewd and grating. His head is covered with a frosty rime, and so are his brows and chin. And then, Dickens gives me my second favorite line in this whole long opening, driving home the reason why Scrooge looks like this: “He carried his own low temperature always about with him.”
This statement is followed by a series of weather metaphors. This guy is colder than rain, sleet, or snow. In fact, bad weather is often “handsome,” but not old Scrooge. We then get a lengthy description of how people react to him on the street. Or rather, we get a long description of how they don’t react to him. These negatives create a positive that leaves us without any doubt, as if the previous descriptive passages had left any. Scrooge is a Bad Egg.
By now we’ve read more than two and a half pages. We have a mystery that the author apparently isn’t going to enlighten us on, about a guy who is dead. He’s not just dead. He’s very dead. And his former business partner is so abysmally cold and lonely that he might as well be on ice too. We’ve made it through the lengthy description of this walking corpse. So now we’re finally about to find out why it all matters.
What does Dickens give us?
“Once upon a time…” We’re two and a half pages in, and we get “once upon a time”? This signals the start of the actual story, a first scene that has absolutely nothing whatsoever to do with Marley and why it’s important that we know he’s dead. A modern editor would probably demand that everything up to this point be deleted, and the modern reader can understand why. In the hands of most writers, that first two and a half pages with nothing happening and a bunch of description and the dwelling on the fact that an apparently crucial character isn't very lively would be dull and uninteresting, especially since there's a mystery that doesn’t seem to be nearly close to being resolved. In fact, there hasn’t been any progress toward telling us what the mystery even is.
But this is Dickens. A true master. That opening is so brilliantly written, so finely crafted by an author who somehow remains invisible despite numerous narrative intrusions, that we’ve been totally hooked by a bunch of stuff that we’ve been taught is the opposite of a hook.
I love this opening. I can only imagine the grief Dickens would get from my writers group, or just about any writers group, for starting this way, but it’s as close to a perfect beginning as anything I’ve read in quite a while, in spite of itself. I’ve been sucked in by two mysteries, actually: somebody is dead to begin with, which means he’s likely to come around, and his business partner is even worse than dead. Why? What does it matter? How is this going to come together? And where’s that ghost that the chapter title promises? And all of that is wrapped up in a wonderfully dismal tone, presented by an intrusive narrator who, frustratingly, refuses to give any hint of enlightenment.
It’s magnificent.
scottrhoades.com
It's August. Temperatures are rising. A hot wind blows desert dust ahead of the summer thunderstorms that often have trouble materializing into much more than wind and fire. The grass is struggling to stay green.
And so, my thoughts turn to...A Christmas Carol by Charles Dickens.
I think we forget what a marvelous work this is because it’s so familiar. Most of us know the story mainly from one of the kajillions of movie versions. Everybody from Reginald Owen to Mr. Magoo has played Scrooge. This kind of familiarity can make the original book less enjoyable, and it’s probably the reason I don’t read it more often. But dipping into it again has reminded me why it’s such a classic, and I’m not only talking about the all-too-familiar story. I’m talking about the writing. The beginning should be studied by every writer. Just look at the opening line:
Marley was dead: to begin with.
Six words, none particularly strong. Was is about the weakest verb you’re likely to find anywhere. There's only one noun, and it's a name. But the line is pure genius. It’s all about that colon.
When people read that line aloud, they tend to do it like Gonzo in A Muppet Christmas Carol, with a pause that amounts to a comma or, at most, an em dash. That doesn’t do the line justice. You need the full stop and irony that the colon provides. We know this is a ghost story because the chapter title is "Marley's Ghost," but the colon raises doubt about how dead Marley is. It places emphasis on that word, begin. Sure, Marley was dead: to begin with, but that’s not going to keep him away. That colon tells you old Jake’s bound to come 'round.
Know what’s weird about that first paragraph? It really has nothing to do with the main character. Sure, Scrooge is mentioned twice, but both mentions are as a side note. The reader has no idea who this Scrooge person is who signed the burial register that proves Marley is dead as a door-nail.
A modern writer probably wouldn’t be able to get away with an opening that stresses somebody who is already dead and de-emphasizes the story’s main character so much that you don’t even realize he has anything to do with the story if you don’t already know the tale.
Next, Dickens does something else that would would be difficult for a modern writer to get away with: the narrator intrudes on the story, and in a big way. About the time you’ve found out that the person who appears to be the main character is as dead as a door-nail and you’ve worked your way through a fairly lengthy, intrusive digression by the narrator about how it might actually be better to say somebody is as dead as a coffin-nail than a door-nail because a door-nail doesn’t seem to be nearly as dead as a coffin-nail, you don’t have any idea anymore what’s going on, but Dickens has managed to suck you in nevertheless, by the tone of his storytelling and by the mystery of why it matters that Marley has bitten the big one.
The third paragraph finally puts the story into Scrooge’s point of view, even though the narrator still makes his presence known with his own first-person interjections. You find out that Scrooge and Marley were business partners. You don’t really know why that matters, but you’re sure the connection must be more important than the mere fact that Scrooge was at the funeral, and wasn’t “dreadfully cut up by the sad event.”
So what does Dickens do in the next paragraph? He goes back to the beginning. His narrator says that the mention of a funeral reminds him of something important, that Marley was really deceased. He wants to make sure that this fact is “distinctly understood.” Well, it is. We’ve read an entire page letting us know that Marley is quite assuredly not of the living, and after that page we're back where we started.
Look what Dickens has done in that page. He’s created a mystery by giving us the unassailable fact that Marley, whoever he is, is dead, and he’s heightened the mystery by going on about just how dead he is and telling us that it’s really important to know that. But why is it important? He won’t tell us. We’re teetering on the edges of our seats, wondering why we should care that Marley is six feet under. Without any kind of action, Dickens has built suspense and rubbed it in until we’re almost ready to scream and slam the book down if he doesn’t hurry up and tell us why Marley’s demise is significant.
Surely he’s going to tell us now. In my edition, this is where I turn the page, knowing full well that I’m about to get the answers to these questions and go on, quite satisfied, into the story. When it comes down to it, page two isn't that bad a place to start to get into the story.
I turn the page.
What do I get? An allusion to Hamlet. What does that have to do with this story? Is it going to be a tragedy, like Shakespeare’s play, full of intrigue and dirty deeds? More suspense, and still no relief. But surely the mystery is about to be solved, or at least clarified, right?
Wrong. What follows is a lengthy description of Scrooge. It’s another thing that a modern editor might not let a writer get away with. We don’t draw characters in this kind of detail anymore. We work the exposition into the story. But what a shame it would be if this stuff had been cut! This is brilliant. Every detail heightens the mystery, and the description is so well written that a writer can’t help but realize that he’ll never, ever, be this good.
We don’t get Scrooge’s looks, his clothes, and all of that, but we still see him nonetheless. What Dickens gives us is a laundry list of details about how cold Scrooge is. It’s literally a list of compelling adjectives. (Compelling adjectives! Who would have thought that was possible?) “Squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!” Adjectives have seldom said so much. He’s as “solitary as an oyster.” That is a genius simile. Not only are oysters loners (I imagine, although they tend to share their beds with many others of their kind, they don’t really have feelings for many of their bedmates), but they’re slimy and icky and ugly. They also happen to taste delicious, but we don’t need to carry the simile quite that far.
Then, we finally get into physical description, after Dickens has set it up with that outstanding sense of what Scrooge is like. The physical description magnifies everything we found out before. He has old features, frozen by his own cheapness, being too stingy even to light a fire to keep himself warm. Because of this self-imposed coldness, which we now know is more than merely weather-related, he has a pointed nose, shriveled cheek, stiff gait, red eyes, thin blue lips, and his voice, which he's not even using, is shrewd and grating. His head is covered with a frosty rime, and so are his brows and chin. And then, Dickens gives me my second favorite line in this whole long opening, driving home the reason why Scrooge looks like this: “He carried his own low temperature always about with him.”
This statement is followed by a series of weather metaphors. This guy is colder than rain, sleet, or snow. In fact, bad weather is often “handsome,” but not old Scrooge. We then get a lengthy description of how people react to him on the street. Or rather, we get a long description of how they don’t react to him. These negatives create a positive that leaves us without any doubt, as if the previous descriptive passages had left any. Scrooge is a Bad Egg.
By now we’ve read more than two and a half pages. We have a mystery that the author apparently isn’t going to enlighten us on, about a guy who is dead. He’s not just dead. He’s very dead. And his former business partner is so abysmally cold and lonely that he might as well be on ice too. We’ve made it through the lengthy description of this walking corpse. So now we’re finally about to find out why it all matters.
What does Dickens give us?
“Once upon a time…” We’re two and a half pages in, and we get “once upon a time”? This signals the start of the actual story, a first scene that has absolutely nothing whatsoever to do with Marley and why it’s important that we know he’s dead. A modern editor would probably demand that everything up to this point be deleted, and the modern reader can understand why. In the hands of most writers, that first two and a half pages with nothing happening and a bunch of description and the dwelling on the fact that an apparently crucial character isn't very lively would be dull and uninteresting, especially since there's a mystery that doesn’t seem to be nearly close to being resolved. In fact, there hasn’t been any progress toward telling us what the mystery even is.
But this is Dickens. A true master. That opening is so brilliantly written, so finely crafted by an author who somehow remains invisible despite numerous narrative intrusions, that we’ve been totally hooked by a bunch of stuff that we’ve been taught is the opposite of a hook.
I love this opening. I can only imagine the grief Dickens would get from my writers group, or just about any writers group, for starting this way, but it’s as close to a perfect beginning as anything I’ve read in quite a while, in spite of itself. I’ve been sucked in by two mysteries, actually: somebody is dead to begin with, which means he’s likely to come around, and his business partner is even worse than dead. Why? What does it matter? How is this going to come together? And where’s that ghost that the chapter title promises? And all of that is wrapped up in a wonderfully dismal tone, presented by an intrusive narrator who, frustratingly, refuses to give any hint of enlightenment.
It’s magnificent.
scottrhoades.com
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beginning,
book reviews,
characters,
hooks,
openings
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