You see, when I began collecting, arranging, revising, and expanding the material for the guides, I guessed the project would take two months. That was nine months ago. As much as we feel entitled to grouse about how slow things move in publishing, I now have a bit more sympathy for the production side of the process.
But I'm not going to cover the how-to's. There's a wealth of information on formatting e-books, cover image dimensions, pricing and promotion strategies, and so on. Much of it is confusing or contradictory because the details frequently change.
I'm going to discuss the why- and why-not-to's--something I considered a number of times when I felt I was stuck in an editorial quagmire and the project would never see the light of day. What I discovered is that the single most important factor in completing such a project is to be very clear about why you're doing it and what you hope to accomplish.
I call what I learned, "Artisan Publishing." I'll begin to explain what that means next week.
Deren Hansen is the author of the Dunlith Hill Writers Guides. Learn more at dunlithhill.com.